SEO Content Writing:
You know SEO is Search Engine Optimization, but as per Google itself “SEO is about helping search engines understand and present content. Basically, optimized content knows how to “speak search engine.” That has a lot to do with keywords, but website content also needs to address searcher intent, provide valuable information and include trustworthy links. The better your writing is, the more valuable it will be — and that value is how the search engine decides what to present to users.
A search engine results page, or SERP, is one big leaderboard. If search engines think your web content is relevant, well-written and easy to read, they might show it first on the SERP — and if they don’t like it, you’re banished to a faraway realm like the 23rd “O” in the Google search.
When you work with a content marketing agency, you’re usually getting SEO content writing services. That means you have a team of dedicated SEO strategists and content writers who work together to create a balance between 3 things:
- What needs to be communicated.
- What readers want to find.
- What search engines are looking for.
Here are some of the benefits of having a content writing service to help navigate these SEO challenges:
An SEO content writer is a trustworthy expert.
Search engines are constantly updating their algorithms. With SEO services, you always have access to content writing specialists who keep up with these changes and adapt their writing styles accordingly.
Keyword research is a delicate art.
If you don’t want to be found guilty of keyword stuffing, you need to know how to use the right words at the right times. Seems like a job for a writer, doesn’t it? Plus, SEO content writers are surrounded by strategists, editors and other experts who back them up, so you’ll have a whole team to help you navigate the search engine trials.
Your site needs constant content.
If you don’t provide a new blog post every week or keep your social media updated, search engines will see you as old news. SEO content writing services help you stay ahead by providing constant content that both current and potential customers will love.